Internet Standards Almanac

Private Advertising Technology Community Group | PAT CG

PAT CG aims to develop web features and APIs that support advertising while safeguarding user privacy. Through the use of cookies, advertisers and publishers can measure the effectiveness of their ads by determining whether a user purchases a product after engaging with an ad. This can allow advertisers to track users across websites where their ads have been placed.

Other groups in the same organisation

Decentralized Identifier Working Group representation

Improving Web Advertising Business Group representation

Privacy Community Group representation

Privacy Interest Group representation